Responsive Web Design Can Improve Your Lead Generation

Piotr Krzyzek —  February 15, 2013 — Leave a comment

Whether your business is local, national, international or just on the internet your website needs to have either a responsive design or at a minimum a mobile enable version. Today I’ll talk about just the responsive side of things, why you need it, how it’ll help your company save money and make more money (at the same time) and how it’ll help you get more leads.

What Responsive Design Is

Responsive design is an encompassing design (and code that goes along with it) that automagically will resize, re-orient and properly fit your website content to whatever size screen your guest/prospect/client uses. This way, you only have to add your content once, and the responsive design elements of your site will properly lay everything out properly for both mobile devices and desktop computers at the same time without any extra effort on your part.

It also allows you to keep a consistent design and theme among all devices. For example, our corporate website is responsive. If you look at it on your smart phone and then on your website it’ll look very similar, except the layout is optimized for that specific platform.

So what does this mean for your business?

Well, let me put it into a value format, a way us business owners can understand:

  1. A unified and consistent brand image: this helps show that you are a professional and in general more trust-worthy because the user experience is consistent.
  2. A lot of time saved: instead of having to mess around with duplicate or triplicate (or more!) content to fit every scenario, you only need to touch the content once and it’s ready for all format automatically!
  3. More leads: The search engines like single content (no duplicates) and responsive design is perfect for that. So that means that you naturally rank higher in search engine results. Also, since people are easily able to see a unified experience on their mobile devices, it’s easy for them to get the quick information they need from your site instead of having to dig through a huge desktop sized site! With a majority of searches online being mobile based and local, having a responsive site will make it a lot easier for potential clients to get your information and contact you faster.

So, three money reasons so far: trust = money, time saved = money, and more leads = money.

There are some things to watch out for with responsive design though:

What Responsive Design Isn’t

Responsive design on business websites certainly isn’t an easy think to setup for existing very complex websites. Sometimes it can be more of a pain than it’s worth. Maybe at that point it’s time for a new site design OR a freshly programmed version specifically for mobile devices.

That said, there is also the trouble of speed and bandwidth. Responsive designs tend to take up more bandwidth on all devices than normal sites. For the most part, it’s not something you have to worry about. But if you’re tech savvy, or really trying to optimize your site as much as possible it’s something to watch out for.

Should I get a responsive design for my business?

For the most part, I believe so. It’s not for everyone. But in general if you own a local business, have a good amount of prospects visiting your site through their mobile devices or in general want a better experience for your mobile users then yes, get a responsive designed site.

Where do I get a responsive designed website?

If you don’t care much for your current website design and use WordPress, look at purchasing a premium theme that is already responsive. We can help you do that or ask your current web guru for help. If they’re on the up-and-up they’ll at a minimum point you in the right direction.

If you don’t use WordPress, then you’ll have to get it custom coded into your current design. That’s also something we can help with. You’ll have to ask your web designer and web developer to work on this (or just ask us)

Piotr Krzyzek

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Piotr Krzyzek is one of those rare people who can say he's a consultant, author, entrepreneur and programmer and mean it. His consulting firm, Chykalophia Group, has attracted international startups, Department Of Defense contractors, local mom-and-pop shops and many others from all around the world. He is a bonafide computer nerd with a passion for business, networking and business development.

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