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No more Facebook likes for freebies starting November 5th! Likes for freebies was a great promotional strategy that gave customers nice free stuff and got companies like on their pages. Facebook is changing that now as they feel that those kinds of strategies aren’t good for their marketing tactics anymore.

No More Facebook Likes For Freebies: Repercussions & Ideas

Facebook likes for freebies was a simple idea: you give us a like on your FB page and we’ll give you something cool in return. Simple right? Some people abused that idea, though in general it was a great thing for everyone involved … except for Facebook.

Companies (Page owners) got new followers, more likes and some great PR. Users on the other hand got something cool in return for very little effort on their part. For example, I entered a contest by Black Lapel where all I had to do was like the FB page. For that, I won their grand prize of a free fully custom suit. It was great for all of us.

Facebook disagrees. Now that Facebook has shareholders to report to it needs to do everything, in it’s eyes, to improve the quality of it’s data. “What is Facebook’s data” you ask? Simple: You are Facebook’s data. The more accurate data Facebook has about you, your interest, your friends, your friend’s friends and so on, the more marketable it’s advertising platform is and the more valuable it’s data is to the market. This their new marketing tactic: “no more facebook likes for freebies”.

But the freemium model skews those numbers as many of will just like a FB page just for that content and then either ignore it going forward or remove that like later on.

Starting on November 5th, 2014 you’ll no longer be able to run ‘like for freebies’ like promotions, contents nor marketing strategies.

What this means for marketing strategies:

Removing the like for freebies sucks, though it just means we marketers have to shift our marketing model a bit. Instead of asking for likes, we’ll have to ask for:

  • an e-mail address
  • a tweet follow (or retweet)
  • user content submission
  • re-sharing / re-publishing content from the page to their own timeline
  • participate in more involved contests (possibly based on content submission)

Is “no more facebook likes for freebies” a good thing or bad?

Depends. For Facebook’s profit area (it’s ability to sell quality data) it’s good. For businesses and page owners, it depends on how you run your business. It’s certainly not good that they are taking away a great way to get more market awareness so easily, though at the same time it’ll force us to get a bit more creative and offer up more quality content, promotions, contests and stuff to get people to interact more.

Overall, I think it’s a ‘so-so’ move. It’ll annoy some marketers of course, though by using a bit of your creative marketing mind you’ll be able to get some great campaigns out.

Many of my clients and business friends have asked my expert opinion on some “Facebook related thing” in their website logs. They were worried it might be a spammer, hacker or something with ill intent.

They say something like this in their web logs:

Agent: facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)

This is the Facebook’s website crawler. It’s safe!

Just like Google has a website crawler that scans your website for content, relavancy, images and all that fun stuff Facebook has the same thing that it uses in-order to make sure the links it posts are safe for users, so that it can get the preview image and the snippet text.

Do not block the Facebook web crawler.

It’s needed if you ever want Facebook to see your website as web safe and friendly.

This is what Facebook’s own documentation says about it:

Why does Facebook appear in my server logs?

Facebook allows its users to send links to interesting web content to other Facebook users. Part of how this works on the Facebook system involves the temporary display of certain images or details related to the web content, such as the title of the webpage or the embed tag of a video. Our system retrieves this information only after a user provides us with a link. You may have found this page because a Facebook user sent a link from your website to other Facebook users. If you have any questions or concerns about any links or content sent by one of our users, please contact us at legal@facebook.com.

Your Extraordinary Life Podcast Episode Minus 2 – What is the Facebook Star Rating and how to remove it.

In this video I go over:

  • What is the Facebook Star Rating
  • Why you should be afraid of it
  • Why you should remove it
  • How to remove it

This is a quick guide on how to remove Facebook Star Rating from your Facebook Page. Thankfully, it’s easy. Sadly, you do lose one bit of small functionality.

The video above is my quick video tutorial on how to do it. Below are the text instructions:

  1. Log into Facebook as the administrator for the Facebook Page and go to the Page you want to fix.
  2. Under the logo and name section, click on the About link.
  3. On the top left, click Edit next to the About heading.
  4. On the Address line, click on edit.
  5. From the information that shows, under the map uncheck the Show this map on your Page item.
  6. Save changes.

That’s it. As the text says though, it will remove your businesses map and address from showing on your Facebook page. So that’s kind of a bummer if you’re a local business. Otherwise, we’re not free of the ill-implemented rating system!

I like where Facebook Home is taking the market, though there are three good reasons why an entrepreneur and business professional should avoid it.

3 Reasons Why You Should Avoid Facebook Home

Image by duchesssa (http://www.sxc.hu/photo/1197684)

Like anyone else, I like to be social. These days that means sharing photos, text and thoughts online to the world. Call me paranoid, but I draw a fine line where technology and social apps significantly invade my privacy.

Many people’s smartphones contain most (if not all) their lives. Keycards, photos, contacts, journals and countless other things. The problem is that many of these things are not connected at all and that makes it really difficult to use all of them in any coherent fashion without wasting a lot of time. That’s where Facebook’s Home app comes in.

Facebook Home is supposed to be a socially aware, social first and simple interface for Android phones. I really like this idea. Something simple and yet highly integrated with everything so that I don’t have to keep using a gazzilion apps just to post a short message! The app (well, it’s a system interface replacement really) looks amazing, looks super easy to use and understand and brings all the great social features front and center. Great.

But not so fast. There are many issues with this idea.

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While a personal profile can only get so much attention, a Facebook Fanpage allows you to expand your reach and your profile’s capabilities. While a business profile is ok, a fanpage for your company, business, service or product is the best approach on Facebook since a fanpage has significantly more options and is more flexible than a simple profile.

For this tutorial we’ll assume that you have a freelance service (and a product) which you want to advertise on Facebook. We won’t cover Facebook ads here, only the design and structure of a fanpage which will get people interested in your product and services.

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Aweber is an extremely powerful auto-responder system, it’s probably one of the most used as well. In their latest annoucement, you can now integrate Aweber into a Facebook Fanpage. What do they mean by ‘integrate’? Well, you know how Aweber can send out e-mails … and stuff, right? Well, now it can post to your Fanpage wall as well!

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Digg Digg   The Best WordPress Social Plugin All of us have tried many different social plugins. I know that most, if not all, of us use the TweetMeme plugin and maybe even the sexy bookmarks plugin. But that’s the problem with that idea: so many different plugins slowing down our site. Not to mention the complete mess of having so many plugins installed and having to manage each one separately.

Thankfully there is a solution! The Digg Digg plugin! As you can see on this website, I have it installed. it’s the awesome left bar that scrolls with you when you’re on a post! There are a few ‘issues’ with the plugin though.

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